Aristotle, and W. Rhys Roberts. Rhetoric. Mineola, NY: Dover, 2004. Kindle Electronic Edition.
Book I, chapter 7
In this chapter Aristotle sets out to compare goodness and utility. “We are applying the term ‘good’ to what is desirable for its own sake and not for the sake of something else” (Aristotle I.7, B 1363b). He will seek to find an appropriate overall measure. This can be done by counting the number of good factors or considering the overall quality, or intensity, of the good. (Aristotle I.7, B 1363b). We also need to consider whether something is good because it is rare, such as gold, or because it is very useful, such as water. Aristotle gives many examples of good things which are seen as more or less good (Aristotle I.7, B 1364b). Again he emphasizes that the good is that which most people would consider good for its own sake and not to accomplish another goal.