Aristotle, and W. Rhys Roberts. Rhetoric. Mineola, NY: Dover, 2004. Kindle Electronic Edition.
Book III, chapter 12.
Aristotle reminds the reader “that each kind of rhetoric has its own appropriate style” (Aristotle III.12, B. 1413b). Writing and speech are not the same. Different oratorical settings call for different speech patterns. “The written style is the more finished: the spoken better admits of dramatic delivery” (Aristotle III.12, B. 1413b). Aristotle gives several examples of statements which work in speaking but not as written text and vice versa. As to oratory, “It is ceremonial oratory that is most literary, for it is meant to be read, and next to it forensic oratory” (Aristotle III.12, B. 1414a). Aristotle will next speak of arrangement.