Aristotle, and W. Rhys Roberts. Rhetoric. Mineola, NY: Dover, 2004. Kindle Electronic Edition.
Book III, chapter 6.
In book three chapter six Aristotle proposes five methods to add impressiveness to language. First, a description rather than a name lends an expansive air. The name is more concise. Choose the name or description based on your purpose. Second, “to avoid poetical effects” use metaphors or epithets (Aristotle III.6, B. 1407b). Third, refer to something in the plural to make it more impressive (the heavens). Fourth, use of an article with each noun, even if not necessary, makes more grandiose Greek. Fifth, the use of additional connective words gives an expansive air. Finally, description of a thing by mentioning what it does not have may be of use (Aristotle III.6, B. 1408a).