Wilson, Douglas, and Nathan D. Wilson. The Rhetoric Companion: A Student's Guide to Power in Persuasion. Moscow, Idaho: Canon, 2011.
Lesson 6, “Style: The Third of the Five Canons.” pp. 37-40
Wilson observes that the importance of style is its use to present ideas and arguments in a persuasive manner. “Handled rightly, style gives the language more clarity” (Wilson 2011, p. 37). Style is what gives authority to a presentation. It is integrated and intertwined with the content (Wilson 2011, p. 38). Wilson observes the most important elements of style are correct English usage, lucidity, and appropriateness to the occasion. In his discussion of appropriateness Wilson divides speaking styles into grand, middle, and plain speaking. He does not discuss the styles in depth at present (Wilson 2011, p. 39). Finally, he discusses ornamentation and sentence structure as important elements.