Aristotle, and W. Rhys Roberts. Rhetoric. Mineola, NY: Dover, 2004. Kindle Electronic Edition.
Book II, chapter 18.
“The use of persuasive speech is to lead to decisions” (Aristotle II.18, B 1391b. It may be applied to individuals, groups, or propositions. In ceremonial speeches also the speaker intends the audience to decide something. The arguments or oratory are generally related to possibility of a situation or size, scope, or importance. Arguments may also be structured in enthymeme or by examples (Aristotle II.18, B 1391b).